So we started out pretty info heavy on the website.
A heartfelt thank you to those of you that dove right in and read through all that content.
We have been crafting this dream of profoundly good coffee for almost 3 years now and once the site was ready for content we were eager to share the full story. But once we got it all out there it felt a little cumbersome. So we scaled back a bit. Then, after scaling back, we felt we drew the curtains a little too tight and were no longer transparent.
So now, with simplicity AND transparency in mind, we decided the blog was the best medium to continue to share the roots of the Porch Culture story while keeping the overall website streamlined. I know novel concept, right.
I know you were fretting about this too. As I am sure you sit around and ponder how Porch Culture’s web presence is not meeting your expectations. Hopefully we have now eliminated the need to fret and you can more joyfully devote your time to sitting on porches and/or sharing a cup of coffee.
(Our roaster is enroute by the way. Order your profoundly good coffee today!)
Speaking of simplicity it is one of our pillars. There are 7 pillars that form our Porch Culture identity.
Enjoy…the reading and your weekend.
identity | where the rubber meets the road
“Beliefs are the rails upon which our lives run. We almost always act according to what we really believe. It doesn’t matter much what we say we believe or what we want others to think we believe. When the rubber meets the road, we act out our actual beliefs most of the time.” JP Moreland
community | hospitality | restoration | simplicity | imagination | adventure | education
These are the things we strive to be about.
community | i am because we all are
We are all connected and are all called to | love our neighbor as ourselves |. From where we source our coffee to how we distribute the roasted product, we desire to help communities thrive and to be connected by the thread of profoundly good coffee.
hospitality | kindness first, kindness last
Coffee is a catalyst for hospitality. We offer profoundly good coffee so that you can offer it to others. We look to take care of the farmers we source from and to the Tylerites we roast for. We hope for a lot but all our intentions and buzz words are nothing if we are not kind.
restoration | making old things new
We believe we are a part of the greatest restoration story ever told. Our hope is to contribute to the BIG story with our small story of profoundly good coffee. With a healthy dose of tlc we look to restore by bringing out the beauty that is already there just below the surface, on the farm and in Tyler. We don’t need new, we need old things made new.
simplicity | keep the main thing the main thing
At Porch Culture we keep things simple to keep people at the heart of what we do. Too many choices distract and intimidate. We want to make profoundly good coffee accessible and approachable. Our roast list will not expand beyond who we can build and maintain direct trade relationships with and our sales focus will always remain rooted in the Tyler area.
imagination | unconventional possibility
Common place solutions yield common results and don’t make for a very good story. At Porch Culture we strive to go big with idealism in our approach and imagine what all can be. We get creative and perhaps a bit unconventional to keep people at the heart of what we do as we work to tell a better coffee story.
adventure | profound goodness run wild
You don’t have to climb Everest to go on an adventure. You just have to be daring at what you are given. Coffee is our great adventure and we aren’t looking to play it safe but aim to let profound goodness run wild.
education | training good story tellers
Porch Culture believes education brings things full circle. It is not a beginning or an end but rather a way of life, not something passively acquired but rather something to be both actively given and intentionally pursued.
We promote this ethos internationally through financial giving to the Doulos Discovery School in the Dominican Republic, and locally through giving to projects of restoration in Tyler.